Where does the information come from?
We obtain lists with contact details of potential business customers from RISIKA.dk.
Newsletter
If you have signed up for our newsletter, we will store your email and name for the purpose of sending you newsletters via email. Consent can be withdrawn at any time by contacting us at info@smvkt.com or by clicking unsubscribe at the bottom of the newsletter. The consent given will be documented until 2 years after it is withdrawn.
Insights and complaints
You have the right to know what personal data we process about you. You can also object to the use of your data at any time. You can also withdraw your consent to the processing of your personal data. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Enquiries about this can be made to: info@smvkt.com. If you wish to complain about our processing of your personal data, you can also contact the The Danish Data Protection Agency.
Disclosure of information
We use a number of third parties to store and process data, including IT solution providers. In relevant cases, data is disclosed to banks, debt collectors, carriers, auditors, etc. We only use data processors in the EU or safe third countries, as well as companies in countries that can provide your data with adequate protection.
Data about your use of the website, which adverts you receive and possibly click on, geographical location, gender and age segment, etc. is disclosed to third parties to the extent that this information is known. You can see which third parties are involved in the section on ”Cookies”. The information is used to target advertising.
We also use a number of third parties to store and process data. These third parties only process data on our behalf and may not use it for their own purposes. Disclosure of personal data such as name and email etc. will only take place if you consent to it. We only use data processors in the EU or in countries that can provide adequate protection for your data.
Data processors outside the EU
Amazon Inc (USA): Hosting of CRM system. Terms of agreement available on request.
Microsoft Inc. (USA): Microsoft Office 365: Provider of the office suite. Terms and conditions can be found here.
LinkedIn (USA): Company profile on Linkedin. Terms of agreement can be found here.
Google Inc. (USA): Google Analytics: Statistics on the website. Terms of agreement can be found here.
Meta Platforms Inc. (USA): Marketing of our products. Terms of agreement can be found here.
Instagram: Marketing of our products. Terms of agreement can be found here.
When we work with suppliers in countries outside the EU, we generally use the EU Commission's Standard Contractual Clauses (SCC) as the basis for transfer, with additional measures. This ensures the necessary safeguards for the protection of your data.
Customers
Information
Customer name, CVR, Email, purchase history, address, invoice address, phone number, buyer email and buyer phone number, purchase history.
Purpose
Processing your purchase and delivery
Managing your relationship with us
Obtaining a credit rating Debt collection
Legal Basis
Fulfilment of contract (Art. 6(1)(b)) Balance of interests (Art. 6(1)(f)), we have a legitimate interest in carrying out a credit assessment of a customer before entering into a contract.
Deletion
Deleted after 5 years + current year after last activity, cf. the Danish Bookkeeping Act.
Potential Customers
Information
Customer name, CVR, Email, purchase history, address, invoice address, phone number, buyer email and buyer phone number, purchase history.
Purpose
Outreach sales
Legal Basis
Balancing of interests (Art. 6(1)(f)), we have a legitimate interest in conducting outreach to grow our business.
Deletion
Deleted when we assess that the potential customer is no longer relevant or when they themselves request to be deleted.
People contacted via phone
Information
Name, recordings of conversations
Purpose
Recordings are used to document what has been agreed
Legal Basis
Balancing of interests (Art. 6(1)(f)), we have a legitimate interest in being able to document what has been agreed.
Deletion
Deleted after 3 months
Enquiries via contact form, email and social media
Information
Name, contact details (if applicable), your messages
Purpose
Processing your enquiry
Legal Basis
Balance of interests (Art. 6(1)(f)) - it is in our interest to respond to enquiries from you
Deletion
Enquiries are deleted once they have been processed. The sender has the option to delete messages sent via social media.
Retailers and partners
Information
Company name, company address, email, CVR no., contact person's name, address, contact details, various invoice details
Purpose
Processing our purchases
Managing your relationship with us
Legal Basis
Contract fulfilment (Art. 6(1)(b))
Deletion
Deleted after 5 years + current year after last activity, cf. the Danish Bookkeeping Act.
Job applicants
Information
Contact details, CV, application, diplomas and whatever else you send
Purpose
The application and attachments are read by the relevant manager in order to answer and assess the content in relation to a defined job.
Legal Basis
Balance of interests (Art. 6(1)(f)) - it is in our interest to store your application so that we may invite you for an interview.
Deletion
Invited applications are stored until the right candidate is found.
Unsolicited applications are stored for 6 months. If we wish to store the application further, we ask for your consent.
Website Visitors
Information
IP address, cookie preferences
Purpose
Improving website content, analysis, statistics and marketing
Legal Basis
Consent (Art. 6(1)(a))
Deletion
See the deletion period for each cookie under the cookie policy, which can be found by clicking on the cookie icon in the bottom left corner of the page
People travelling in video surveillance areas
Information
Video recordings
Purpose
Deterring burglars and solving theft and vandalism
Legal Basis
Balancing of interests (Art. 6(1)(f)) - it is in our interest to be able to identify and deter potential criminals
Deletion
Recordings are deleted after a minimum of 30 days, unless the recordings are to be used in a specific dispute