Privacy Policy

Personal data is any kind of information that can be attributed to you to some extent. When you use our website,we collect and process a range of such information.

Where does the information come from?

We obtain lists with contact details of potential business customers from RISIKA.dk.

Newsletter

If you have signed up for our newsletter, we will store your email and name for the purpose of sending you newsletters via email. Consent can be withdrawn at any time by contacting us at info@smvkt.com or by clicking unsubscribe at the bottom of the newsletter. The consent given will be documented until 2 years after it is withdrawn.

Insights and complaints

You have the right to know what personal data we process about you. You can also object to the use of your data at any time. You can also withdraw your consent to the processing of your personal data. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Enquiries about this can be made to: info@smvkt.com. If you wish to complain about our processing of your personal data, you can also contact the The Danish Data Protection Agency.

Disclosure of information

We use a number of third parties to store and process data, including IT solution providers. In relevant cases, data is disclosed to banks, debt collectors, carriers, auditors, etc. We only use data processors in the EU or safe third countries, as well as companies in countries that can provide your data with adequate protection.

Data about your use of the website, which adverts you receive and possibly click on, geographical location, gender and age segment, etc. is disclosed to third parties to the extent that this information is known. You can see which third parties are involved in the section on ”Cookies”. The information is used to target advertising.

We also use a number of third parties to store and process data. These third parties only process data on our behalf and may not use it for their own purposes. Disclosure of personal data such as name and email etc. will only take place if you consent to it. We only use data processors in the EU or in countries that can provide adequate protection for your data.

Data processors outside the EU

Amazon Inc (USA): Hosting of CRM system. Terms of agreement available on request.

Microsoft Inc. (USA): Microsoft Office 365: Provider of the office suite. Terms and conditions can be found here.  

LinkedIn (USA): Company profile on Linkedin. Terms of agreement can be found here. 

Google Inc. (USA): Google Analytics: Statistics on the website. Terms of agreement can be found here

Meta Platforms Inc. (USA): Marketing of our products. Terms of agreement can be found here. 

Instagram: Marketing of our products. Terms of agreement can be found here

When we work with suppliers in countries outside the EU, we generally use the EU Commission's Standard Contractual Clauses (SCC) as the basis for transfer, with additional measures. This ensures the necessary safeguards for the protection of your data.

Data Collection and Storage

Below you can see what information we collect about you, on what legal basis under the General Data Protection Regulation we collect it. You can also see when the data is deleted, depending on how it was collected.
If you wish to contact us regarding our processing of your personal data, you can do so at info@smvkt.com. In order for us to fulfill any agreements entered into with you, it is necessary that we process information that can be attributed to you.

Changes: We reserve the right to make changes to the policy. Last corrections made 30.01.23.

Customers

Information

Customer name, CVR, Email, purchase history, address, invoice address, phone number, buyer email and buyer phone number, purchase history.

Purpose

Processing your purchase and delivery
Managing your relationship with us
Obtaining a credit rating Debt collection

Legal Basis

Fulfilment of contract (Art. 6(1)(b)) Balance of interests (Art. 6(1)(f)), we have a legitimate interest in carrying out a credit assessment of a customer before entering into a contract.

Deletion

Deleted after 5 years + current year after last activity, cf. the Danish Bookkeeping Act.

Potential Customers

Information

Customer name, CVR, Email, purchase history, address, invoice address, phone number, buyer email and buyer phone number, purchase history.

Purpose

Outreach sales

Legal Basis

Balancing of interests (Art. 6(1)(f)), we have a legitimate interest in conducting outreach to grow our business.

Deletion

Deleted when we assess that the potential customer is no longer relevant or when they themselves request to be deleted.

People contacted via phone

Information

Name, recordings of conversations

Purpose

Recordings are used to document what has been agreed

Legal Basis

Balancing of interests (Art. 6(1)(f)), we have a legitimate interest in being able to document what has been agreed.

Deletion

Deleted after 3 months

Enquiries via contact form, email and social media

Information

Name, contact details (if applicable), your messages

Purpose

Processing your enquiry

Legal Basis

Balance of interests (Art. 6(1)(f)) - it is in our interest to respond to enquiries from you

Deletion

Enquiries are deleted once they have been processed. The sender has the option to delete messages sent via social media.

Retailers and partners

Information

Company name, company address, email, CVR no., contact person's name, address, contact details, various invoice details

Purpose

Processing our purchases
Managing your relationship with us

Legal Basis

Contract fulfilment (Art. 6(1)(b))

Deletion

Deleted after 5 years + current year after last activity, cf. the Danish Bookkeeping Act.

Job applicants

Information

Contact details, CV, application, diplomas and whatever else you send

Purpose

The application and attachments are read by the relevant manager in order to answer and assess the content in relation to a defined job.

Legal Basis

Balance of interests (Art. 6(1)(f)) - it is in our interest to store your application so that we may invite you for an interview.

Deletion

Invited applications are stored until the right candidate is found.
Unsolicited applications are stored for 6 months. If we wish to store the application further, we ask for your consent.

Website Visitors

Information

IP address, cookie preferences

Purpose

Improving website content, analysis, statistics and marketing

Legal Basis

Consent (Art. 6(1)(a))

Deletion

See the deletion period for each cookie under the cookie policy, which can be found by clicking on the cookie icon in the bottom left corner of the page

People travelling in video surveillance areas

Information

Video recordings

Purpose

Deterring burglars and solving theft and vandalism

Legal Basis

Balancing of interests (Art. 6(1)(f)) - it is in our interest to be able to identify and deter potential criminals

Deletion

Recordings are deleted after a minimum of 30 days, unless the recordings are to be used in a specific dispute